Known as “The Ninth Form of Art”, video game is a form of hypermedia art rising in response to the rapid development of modern technology, with millions of fans worldwide. From the perspective of the game market, those games that have high stickiness and a long operating cycle usually have abundant doujin works. As a spontaneous behavior of the players, doujin culture reflects the players’ feelings towards and perception of the games, and it reacts upon the original game while relying on it, exerting a far-reaching influence on the operation of game products. We try to analyze the influ
목차
Abstract 1. Introduction 2. Current Situation and Development of Doujin Culture 3. Operation of Game Products 3.1 Promotion of game products 3.2 Game stickiness 3.3 Operating cycle 3.4 Payment of game products 4. Analysis of the Influences of Doujin Culture on Operation Effects 4.1 The influences of doujin culture on game promotion 4.2 The influences of doujin culture on game stickiness 4.3 The influences of doujin culture on the cycle of game operation 4.4 The influences of doujin culture on in-game payments 5. Conclusion References
키워드
Doujin CultureGame StickinessGame Operation
저자
Qingqing Xu [ Doctor, Department of Visual Communication Design, Yeungnam University, Korea ]
Kije Kwon [ Associate Professor, Department of Visual Communication Design, Yeungnam University, Korea ]
Corresponding Author