Earticle

초록

영어

In recent years, research on convenience stores has gradually increased because the growth of the large-scale retail industry has slowed down, and many industry giants have refocused their attention on the neighborhood market. In the past ten years, the rapid expansion of chain convenience store brands in mainland China has shown huge regional differences in economic phenomena. Specifically, there are great differences in the number of chain convenience store stores in different cities. At the same time, we noticed that the survival rate of stores of local Chinese brands and convenience stores of Japanese brands is very different. Because previous research theories on the location determinants of FDI have focused too much on the national and regional levels, they have had to be limited in explaining why one city has more FDI than another. On the other hand, research on the determinants of retail location has focused too much on the streets within a city or within a city. There are some limitations in explaining the economic phenomena we mentioned earlier. Therefore, this study compiles the literature on the locational determinants of FDI and models retail store location, and identifies research gaps in these two areas. This paper attempts to analyze the location strategies of Japanese brand convenience stores for the convenience store industry investors' reference and, at the same time, tries to promote the fusion of the theory of location determinants of FDI theory and the modeling theory of retail location. Through the multiple regression analysis of the data of convenience stores in 162 cities with a population of more than one million in China, this study shows that with the development of the times, only by subdividing the geographical population can we better grasp the science of location selection. For example, the location of Japanese brand convenience stores should try to avoid the group of college students with the highest national sentiment. Theoretically, this study is helpful to promote FDI research at the city level and attract more scholars to pay attention to the city level. This study provides a macro perspective for convenience store location research and helps to establish a more scientific convenience store location model. In practice, the results of this study have certain reference significance for investors who want to join and invest in the convenience store industry and for traversing branding in China's local industry.

목차

Abstract
1. Introduction
2. Theoretical background and Hypothesis
2.1 FDI and Location
2.2 Retail and location
2.3 Hypotheses
3. Methodology
3.1 Data Description
3.2 Analysis Results
4. Discussion and summary
References

키워드

저자

• Zhang, Weiyu [ Department of Business Administration, Kangwon National University, Korea ]
• Kwon, Jong-wook [ Department of Business Administration, Kangwon National University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Journal of China Studies

• 간기

  계간

• pISSN

  1975-5902

• eISSN

  3022-5590

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 912 DDC 951