自我认知、创业自我效能感与中国民族地区高校大学生 乡村创业意向关系的实证研究
Empirical Research on the Self-cognition, Entrepreneurial Self-efficacy and Rural Entrepreneurship of College Students in Chinese Minority Regions 자아인지、창업자아효능감여중국민족지구고교대학생 향촌창업의향관계적실증연구
As a booster and catalyst for high-quality economic development, innovation and entrepreneurship have been essential for national economic development and a crucial means and measure to increase employment. It helps to promote the deep integration of human, capital, and financial factors. Studies have found that rural innovation and entrepreneurship promote urban-rural integration and agricultural modernization. Meanwhile, college students have gradually become the main force of innovation and entrepreneurship. College students return to their hometowns to start their businesses, which has become a new wave under the current domestic general cycle and the policy guidance of rural revitalization. Therefore, college students must return to their hometowns to start their businesses and realize the national rural revitalization and employment priority strategy. Taking the group of college students in ethnic areas of Guizhou as the research object, this paper established a model of self-cognition, entrepreneurial self-efficacy, and entrepreneurial intention (AMOS structural equation model). Based on the SPSS22.0 and AMOS21.0 software, this paper empirically investigated the influencing mechanism of college students' entrepreneurial self-perceptions on their intention to return to their hometown. According to the empirical results, self-cognition has a significant positive effect on individual entrepreneurial self-efficacy. Entrepreneurial self-efficacy significantly and positively affects entrepreneurial intention. Self-cognition has no significant direct effect on entrepreneurial intention, and entrepreneurial self-efficacy plays a full mediating effect in the relationship between self-cognition and entrepreneurial intention. Finally, on the one hand, this paper focuses on the rural entrepreneurial behavior of college students in ethnic backward areas. It expands the study of entrepreneurial intention based on its empirical results, which makes up for the deficiencies of existing studies and provides a new perspective for studying college students' entrepreneurship in their hometowns. On the other hand, this study examines the mechanism of self-perception influencing the entrepreneurial intention of college students in ethnic areas, which is helpful for scholars to understand the relationship between self-perception and entrepreneurial intention clearly. Thus, the research on self-perception and entrepreneurial intention has been enriched.
부산대학교 중국전략연구소(구 부산대학교 중국연구소) [Institute of China Strategy]
설립연도
2006
분야
사회과학>사회복지학
소개
본 연구소의 설립을 통해 우선 한중 양국 국민의 상호이해와 교류증진을 위한 인문, 사회과학적인 연구는 물론이고, 이를 통해 기업(인)이 중국에 안정적인 정착과 교류를 할 수 있는 각종 환경을 조성하고자 한다.
게다가 본 연구소는 기존의 연구소의 기능과는 달리 단순한 학술 교류에 머물지 않고 인적 교류를 통해 양국관계의 이해를 증진하고 나아가 한국과 중국의 각종 프로젝트를 적극 유치, 개발함으로써 지속적으로 재원의 창출을 도모하고자 한다.