Earticle

초록

영어

Smart home systems for safety and security are in high demand and always needed for many reasons including people’s desire to feel safe in their own houses and to avoid a high rate of crime. In the current research, we investigate the role of individuals’ motivational orientation to prevention in their responses to smart home systems for safety and security. That is, this research examines whether individuals’ attitudes toward smart home systems for safety and security vary depending on their level of prevention orientation. Specifically, it is hypothesized that individuals with strong (vs. weak) prevention orientation will have more positive attitudes toward smart home systems for safety and security. In support of the hypothesis, the results indicate that respondents in the strong (vs. weak) prevention orientation reported significantly more positive attitudes toward smart home systems for safety and security. Our findings imply that individuals’ motivational orientation to prevention may be an effective marketing and segmentation tool in facilitating their favorable responses to the smart home systems for safety and security.

목차

Abstract
1. Introduction
2. Theoretical Background and Hypothesis Development
3. Method
4. Results
5. Conclusion
Acknowledgement
References

키워드

저자

• Heayon Cho [ Assistant Professor, Dep. of Interior Design, Konkuk University, Chungju, Korea ]
• Moon-Yong Kim [ Professor, College of Business, Hankuk University of Foreign Studies, Seoul, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  The International Journal of Advanced Smart Convergence

• 간기

  계간

• pISSN

  2288-2847

• eISSN

  2288-2855

• 수록기간

  2012~2025

• 십진분류

  KDC 326 DDC 380