Abstract 1. Introduction 2. Theoretical Background and Hypotheses Development 2.1 Telepresence and virtual museum aesthetic experience, virtual museum education experience 2.2 Virtual museum aesthetic experience, virtual museum education experience and perceived museum service value 2.3 Perceived museum service value, and museum attachment, cultural heritage attachment 2.4 Museum attachment and cultural heritage attachment 2.5 Research Model 3. Method 3.1 Measurement Development 3.2 Data Collection and Sample Characteristics 4. Results 4.1 Measurement Model 4.2 Structural Model 4.4 Mediation Analysis 5. Discussion 6. Conclusion References
키워드
TelepresenceAesthetic ExperienceEducation ExperienceMuseum Service ValueMuseum AttachmentCultural Heritage Attachment
저자
Kyung-Wan Hong [ Associate Professor, Major in TourismManagement, College of Business Administration, Keimyung University ]
Hyeon-Cheol Kim [ Professor of Marking, School of Business Administration, College of Business and Economics, Chung-Ang University ]
Corresponding Author