Earticle

초록

영어

The influence of information sensitivity during the COVID-19 pandemic on perceived risk and personal preventive behaviors of consumers in China had been investigated. The participants were Chinese individuals experiencing the pandemic as it happened. Participants voluntarily completed an online questionnaire to provide their COVID-19 information sensitivity, their perceived COVID-19 risk, preventive behavior and their respective age. Our study discovered that COVID-19 information sensitivity positively influence perceived risk and preventive behavior. Moreover, young individuals show higher levels of online information sensitivity, which influenced their personal protective behavior when compared to that of middle-aged and elderly participants. Furthermore, Perceived risk significantly affected preventive behaviors. The results of this study may assist the government and marketeers in comprehending information sensitivity which can affect consumers’ protective behavior toward reducing COVID-19 infections.

목차

Abstract
1. INTRODUCTION
2. THEORTETICAL BACKGROUND AND HYPOTHESESE DEVELOPMENT
2.1 Theoretical Background
2.2 Hypotheses Development
3. METHOD
3.1 Measurement Development
3.2 Data Collection and Sample Characteristics
4. RESULTS
4.1 Measurement Model
4.2 Structural Model
4.3 Moderation Analysis
5. DISCUSSION
6. CONCLUSION
References

키워드

저자

• Kyung-Wan Hong [ Associate Professor, Major in Tourism Management, College of Business Administration, Keimyung University, Daegu, Korea ]
• Hyeon-Cheol Kim [ Professor of Marketing, School of Business Administration, College of Business and Economics, Chung-Ang University, Seoul, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380