Earticle

초록

영어

This study examines how consumers’ intention to use a curbside pickup responds to the COVID-19 vaccination rates. With our first survey conducted in March 2021, we find that a low (high) vaccination rate is associated with consumers’ high (low) intention to maintain contact avoidance and their high (low) anticipation for shipping delays. Heightened contact avoidance and anticipation for shipping delays may encourage consumers to use a curbside pickup. Our results also show that when a product is needed immediately, and a consumer expects shipping delays, s/he is more likely to use a curbside pickup. However, with our second survey conducted in November 2021, we find heterogeneous consumer responses to the vaccination rates. Specifically, consumers’ political affiliation moderates the relationship between the vaccination rates and their intention to maintain contact avoidance. The association between the vaccination rates and the anticipation for shipping delays is also weakened compared to March 2021. Our empirical results illustrate how consumers’ intention to use a curbside pickup emerges and changes amid the COVID-19 pandemic.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Framework and Hypothesis Development
Ⅲ. Research Methodology
3.1. Data Collection
3.2. Measurement Model Assessment
3.3. Structural Model Assessment
Ⅳ. Discussion and Conclusions

키워드

저자

• Zihsyuan Liu [ Accountant, EY Consulting, Dallas, TX, USA ]
• Youngsok Bang [ Assistant Professor, School of Business, Yonsei University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658