Earticle

초록

영어

Technology acceptance is one of the most popular research areas. Rapid developments in technology are making human life more comfortable. However, still most of the rural area has been deprived of benefits of technological advancement. Seventy percent population of India resides in rural area. Leveraging the improved penetration of the internet; mobile friendly population in rural India has been increasingly shopping online in the last few years. e-Governance is one of the important vehicles to provide efficient services to the citizens by Governments. One major obstacle is acceptance of e-Governance platforms by the citizens. Considering the increasing trend of using e-Commerce in rural area, this paper attempts to investigate moderating effect of online shopping experience on intention to use e-Governance portals. We surveyed 365 villagers across Maharashtra: one of the leading states in India. The result confirmed online shopping experience moderates the relationship between: ‘perceived security & privacy’ and ‘attitude’; ‘perceived security & privacy’ and ‘intention to use’; ‘Perceived usefulness’ and ‘attitude’; and, ‘attitude’ and ‘intention to use’. In this study definition of moderating variable ‘experience’ is unique and different than most of the popular studies. We defined experience as: ‘prior use of any application of technology similar to the target application of technology’. Whereas prior studies considered experience as prior experience with target application of the technology.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theory and Hypothesis Development
Ⅲ. Research Methodology
3.1. Measures
Ⅳ. Data Analysis and Results
4.1. Reliability and Validity of Scales
4.2. Test of Measurement Invariance
4.3. Assessment of Model Fit
4.4. PLS Moderation Analysis Result
Ⅴ. Discussion
Ⅵ. Conclusions and Implications
6.1. Research Implications
6.2. Practical Implications
Ⅶ. Limitations and Future Research

키워드

저자

• Swapnil Undale [ Assistant Professor, School of Management (PG), Dr. Vishwanath Karad MIT World Peace University, India ] Corresponding Author
• Harshali Patil [ Assistant Professor, School of Management (PG), Dr. Vishwanath Karad MIT World Peace University, India ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658