Earticle

초록

영어

In this study, the core competencies of 7-Eleven, Japan's representative convenience store, were derived through a qualitative analysis method using VRIO (value, rarity, Imitability, and organization) framework, a management strategy model based on Resource-Based View (RBV). As a result of VRIO analysis, the value can be based on the scale that 7-Eleven ranks first in the Japanese convenience store industry in terms of the number of stores and market share that it has developed based on capital. The rarity is based on the fact that raw material procurement, the main activity of a company, is establishing the nation's largest distribution channel in the entire process, from producers to logisticians and franchisees. The difficulty for Imitability is based on a dominant strategy and has secured a competitive advantage by opening stores in a specific area, improving awareness, and raising barriers to entry. As the largest company in the convenience store industry, it is confirmed that 7-Eleven is the result of organizational power that has built stores not only in Korea but also in 16 countries around the world.

목차

Abstract
1. INTRODUCTION
2. LITERATURE REVIEW
2.1 Current Status of Convenience Store Industry in Japan
2.2 7-Eleven's business status
3. VALUE CHAIN ANALYSIS
3.1 Value Chain Analysis
3.2 7-Eleven’s Management Resources Using Value Chain Analysis
4. 7-ELEVENS’s CORE COMPETENCIES USING VRIO ANALYSIS
4.1 VRIO Analysis Result of 7-Eleven
5. CONCLUSIONS
5.1 Result
5.2 Discussions
REFERENCES

키워드

저자

• Kwang-Keun LEE [ Professor, Department of Social Welfare, Kyungdong University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700