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A Study on the Factors Influencing the Purchase of Electric Vehicles

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    International Journal of Internet, Broadcasting and Communication 바로가기
  • 통권
    Vol.14 No.1 (2022.02)바로가기
  • 페이지
    pp.194-200
  • 저자
    Sung Young Kim, Min Jung Kang
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A409192

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원문정보

초록

영어
As of 2020, the cumulative number of electric vehicles worldwide increased 43% from 2019, exceeding 10 million. We surveyed and analyzed important factors when purchasing electric vehicles for consumers who own electric vehicles. Through this, we tried to find an effective way to supply electric vehicles in the future. The purpose of this study is to present customized marketing proposals for companies by empirically analyzing the factors affecting consumers' electric vehicle purchases and deriving market demands for electric vehicles .We identified the market status of electric vehicles through literature research and reviewed previous studies on the factors affecting the purchase intention of electric vehicles. Through empirical studies, differences in electric vehicle purchase factors according to gender, age, and the degree of importance of performance were analyzed. To this end, the SPSS statistics package was used.Factors influencing the purchase of electric vehicles were set to mileage, charging time, new technology, degree of driving autonomous development, design, price, infrastructure for charging, the phase of maintenance and repair, by the government and local governments. In addition, the most important factors were derived, and the average difference analysis was conducted according to gender, age, and performance importance.

목차

Abstract
1. Introduction
2. Theoretical Backgrounds
2.1. Definition of Electric Vehicle
2.2. Consumer's Reaction to Electric Vehicle
2.3.Factors Affecting the Purchase of Electric Vehicles
3. Research Model and Hypotheses
4. Experiment and Results
4.1. Collecting Data & Analysis Method
4.2. Frequency Analysis
4.3. Results
5. Conclusion
References

저자

  • Sung Young Kim [ Section Chief, Production/Safety Management Team, FND CO. LTD, Korea ]
  • Min Jung Kang [ Associate Professor, Department of Business Administration, Mokpo National University ] Corresponding author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    International Journal of Internet, Broadcasting and Communication
  • 간기
    계간
  • pISSN
    2288-4920
  • eISSN
    2288-4939
  • 수록기간
    2009~2025
  • 십진분류
    KDC 326 DDC 380

이 권호 내 다른 논문 / International Journal of Internet, Broadcasting and Communication Vol.14 No.1

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