ABSTRACT I. Introduction II. Theoretical background 1. Customer knowledge process 2. Antecedents of customer knowledge process 3. Firm performance III. A conceptual framework and hypothesis 1. A conceptual framework 2. Hypothesis development IV. Methodology 1. The sample and data collection 2. Measurement V. Results 1. Reliability analysis 2. The measurement model 3. The structural model VI. Implications VII. Conclusion REFERENCES
키워드
Customer knowledge processShared visionEmployee trainingCustomer heterogeneityCompetitive intensityLodging industry
저자
Kim, Byeong-Yong [ Full-Lecturer, The University of Suwon, Hotel & Tourism Management ]