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Examining the Use of Geotags on Instagram : Motivation, Satisfaction, and Location-based Information Sharing in Hong Kong

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    International Journal of Internet, Broadcasting and Communication 바로가기
  • 통권
    Vol.14 No.1 (2022.02)바로가기
  • 페이지
    pp.64-77
  • 저자
    Hiu Feng Chan, Hee Jung Cho, Hye Eun Lee
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A409177

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원문정보

초록

영어
The advent of location-based social networks (LBSNs), and the pervasive use of smartphones have allowed individuals to easily inform their status through locational information. This led to a new trend in social media: to upload geotagged photos that illustrate the location of the images and then share them with others. In this circumstance, the current study aims to examine the use of geotags on Instagram. Further, the motivations for using geotags as well as the relationship among the motivation, satisfaction, and location information sharing behavior are analyzed. The online survey was conducted on 411 respondents of Hong Kong who are active Instagram users. Based on uses and gratification theory and goal theory, the users’ motivations and goals for utilizing geotags were divided into mainly two categories; task-involved and self-involved goals. Then, four different motivations (contribution, memory aid, showing off, and reputation gaining) were further examined. The result indicated that contribution, memory aid, and reputation gaining were the goals and motivation for the users to utilize geotags on Instagram, having a positive impact on satisfaction. However, a positive relationship between showing off and geotag satisfaction was not supported. Among four different factors, memory aid was found to have the strongest influence on geotagging satisfaction. The result of testing the relationship between geotag satisfaction and further location information sharing behavior also turned out to have a positive relationship. The implications and limitations of findings are also discussed in the study.

목차

Abstract
1. INTRODUCTION
2. LITERATURE REVIEW
2.1 Hong Kong and Geotagging on Instagram
2.2 Location-based Services (LBSs) and Location-based Social Media (LBSM)
2.3 Uses and Gratification Theory and Reasons for People Using Geotags
2.4 Goal Theory and Geotag Satisfaction
3. HYPOTHESES
4. METHODS
4.1 Participants
4.2 Measures
5. RESULTS AND DISCUSSION
5.1 Results
5.2 Discussion
Acknowledgement
References

키워드

Geotags Location-based Social Media (LBSM) Instagram Motivations Satisfaction

저자

  • Hiu Feng Chan [ MA, Department of Communication and Media, Ewha Womans University, Korea ]
  • Hee Jung Cho [ PhD student, Department of Communication and Media, Ewha Womans University, Korea ]
  • Hye Eun Lee [ Professor, Department of Communication and Media, Ewha Womans University, Korea ] Corresponding author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    International Journal of Internet, Broadcasting and Communication
  • 간기
    계간
  • pISSN
    2288-4920
  • eISSN
    2288-4939
  • 수록기간
    2009~2025
  • 십진분류
    KDC 326 DDC 380

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