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초록

영어

This study distinguished the types of urban tourism resources that could attract visiting consumers among local assets and proposed priorities for projects that should be promoted to enhance tourism attractiveness based on visitor surveys and analysis in the case target. The main contents are as follows. In the empirical analysis process, we derive 20 tourism resources through prior research analysis and propose implications through the IPA matrix. In detail, the tourist elements that need to be located in 1st quadrant and maintain existing competitiveness are natural landscape, historical and cultural resources, residents' hospitality, storytelling, performance fairs, and local festivals. If you look at the elements of tourism resources that are located in 2st quadrants and need to be improved first, they are representative food, streetscape, night view, and entertainment. Although it is said to be a variety of tourism factors that need to be gradually improved in 3st quarters, lifestyle shop, architectural design, and night tourism activities, which differ in importance and satisfaction, are expected to have a great effect on improvement. The quadrant was the only part that needed to maintain the status quo, with the only distribution of the ‘master image’. The implication of this study is that it proposed priorities that can be applied to the actual field.

목차

Abstract
Ⅰ. 서론
1. 연구의 배경 및 목적
2. 연구의 범위 및 방법
Ⅱ. 이론적 고찰 및 선행연구 분석
1. 지역자산과 관광자원의 개념
2. 중요도-만족도 분석(IPA) 개념
3. 상권활성화와 장소마케팅 전략
Ⅲ. 대상지 분석
1. 대상지 개요
2. 도시재생활성화 전략 분석
3. 자원현황 및 상권분석
Ⅳ. 실증분석
1. 변수의 도출
2. 설문조사 개요
3. 측정변수 기초통계 분석
4. IPA 매트릭스 결과 및 해석
Ⅴ. 결론 및 시사점
참고문헌

키워드

지역자산 중심시가지형 도시재생사업 4.19사거리 일대 장소마케팅 중요도-만족도 분석 Regional Assets Type of Central Commercial District Project in Urban Regeneration 4.19 Intersectional area Place Marketing IPA

저자

• 유민태 [ You Min-Tae | 한국관광공사 관광기업지원센터 전문위원 ] 주저자
• 박태원 [ Park, Tae-Won | 광운대 도시계획부동산학과 교수 ] 교신저자

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