Earticle

초록

영어

In the age of globalization, understanding what and how foreign publics think of a nation is essential because it provides valuable insights into the directions of public diplomacy. In this regard, this study examined the American public’s perceptions of China - particularly, its significant hard and soft power factors and overall world influence. A dataset of 2,046 responses was analyzed from the 2018 national survey in the U.S. While two hard power factors (i.e., economic power and military strength) were the strongest predictors of an evaluation of China’s world influence, soft power factors, such as presidential image and technology/innovation, also contributed to a positive evaluation of China. This study showed current challenges being faced by China as well as opportunities for Chinese public diplomacy efforts.

목차

Abstract
INTRODUCTION
LITERATURE REVIEW
China Threat Theory and World Influence
China’s Hard Power and Soft Power
Hypotheses and Research Questions
METHODS
Procedure and Sample
Measurement of Variables
Analysis
RESULTS
DISCUSSION
CONCLUSIONS
REFERENCES

키워드

저자

• Suman Lee [ Associate Professor, Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, USA ]
• Hyehyun Hong [ Professor, Department of Advertising and Public Relations, Chung-Ang University, South Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338