Earticle

초록

영어

Due to rapid environmental-change pharmaceutical industry, sales strategy for sales survival of pharmaceutical company is necessary. In accordance with the rapid development of medicine and advancement of efforts to secure the market, competition among pharmaceutical companies make an effort to achieve their goals. However, due to various negative influence of inside and outside, this field is getting a difficult occupation. Even when securing and training new employees with quite a bit of expense and time, the rate of surviving employees over 1 year is decreasing. For this, the researcher suggested major research result through actual investigation by utilizing survey technique, and a plan to enhance pharmaceutical company salespersons' core competence and raise sales achievement. As the research result, company culture strongly influences salespersons' sales ability. We defined the formation of organizational culture, which influences communication culture where smooth communication is made in the company, also, definite and exact evaluation in promoting work, and trust formation between upper and lower organization, is important, which should be reflected in the company field.

목차

Abstract
1. INTRODUCTION
2. RELATED WORKS
2.1 Company Culture, Reputation, Core Competence
3. PROPOSED METHOD
4. ANALYSIS
4.1 General Details
4.2 Validation
4.3 Reliability
5. RESULTS
5.1 Correlation Analysis
5.2 Hypothesis Testing
REFERENCES

키워드

저자

• Kwangmin Byun [ Kwangwoon University, Graduate School, Seoul, Korea ]
• Ki-hwan Ryu [ Kwangwoon University, Graduate School of Smart Convergence, Seoul, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700