Earticle

초록

영어

Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer’s transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.

목차

Abstract
1. Introduction
2. Literature Review and Hypotheses
2.1 Social Support, Relationship Quality, and Social Commerce Intention
2.2 Transactive Memory Capability as Network Characteristic
2.3 Hypotheses
3. Empirical Test
3.1 Measurement Items and Data Collection
3.2 Reliability and Validity
3.3 Result of Hypotheses Test
4. Concluding Remarks
4.1 Discussion
4.2 Limitations and Future Research
Acknowledgement
References

키워드

저자

• Dana Kairat [ Researcher, Faculty of Education and Humanities, Suleyman Demirel University, Kazakhstan ]
• Do Young Choi [ Assistant Professor, Department of Business Administration, Daejeon University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380