Earticle

초록

영어

The purpose of this study is to establish a new management strategy to meet customer needs of discount stores as customers demand higher and more diverse services in addition to low prices. An empirical analysis on consumers to explore the structural relationships between the quality, environmentally friendliness, consumer perception, service value, and emotional response of retail ready packaging (RRP) in discount stores in order to find out how they affect customer satisfaction and repurchase intention. First, it was confirmed that the RRP quality of discount stores that affects customer satisfaction is mediated by the emotional response. Second, it was found that RRP in discount stores should continue to devise strategies to improve service quality along with efforts to provide more benefits perceived by customers to increase customer satisfaction and repurchase intention. Third, it was confirmed that the RRP image of discount stores has a positive (+) effect on service value, emotional response, customer satisfaction, and repurchase intention.

목차

Abstract
Introduction
Documents Research
Service-related theoretical analysis
1. Quality and environment
2. Image
3. Service value
4. Emotional reaction
5. Customer satisfaction
6. Repurchase intention
Method and hypotheses of research
1. Research method
2. Research hypotheses
Empirical analysis
1. Sample composition operational definition and measurement of variables
2. Operational definition and measurement of variables
Reliability and validity test
Testing of structural equation models
1. Model specification, estimation, and fit evaluation
2. Test hypothesis
Conclusion & Implications
References

키워드

저자

• Sung-Tae Jung [ Department of Distribution and Logistics, Sejong Cyber University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국포장학회지 [Journal of Korea Society of Packaging Science & Technology]

• 간기

  연3회

• pISSN

  1226-0207

• 수록기간

  1994~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 530 DDC 620