Earticle

초록

영어

This study sought to find importance factors for the quality of Mongolian consumers’ evaluation for fresh food through online purchase. To compare the priorities of factors determining the choice of service quality of online purchase for fresh food, this study used a decision model using the appropriate Analytic Hierarchy Process (AHP). Through a prior study, the main factors of quality were classified as delivery quality, product quality, marketing, and system quality, respectively According to the results of AHP the quality of deliver information and deliver duration time under delivery quality are the main factor, followed by hygiene and freshness of product quality were the next highest. When consumers purchase fresh food through an online market. they considered deliver information, delivery duration time, hygiene, freshness, and deliver cost as important factors.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 온라인 마켓의 정의
2.2 신선식품의 정의
2.3 온라인 마켓에서 신선식품 구매 시 선택속성
3. 연구설계
3.1 연구 방법, 표본 및 요인 선정
4. 연구결과
4.1 인구통계학적 특성
4.2 제1계층 주요인 우선순위 분석결과
4.3 제2계층 세부요인 우선순위 분석결과
4.4 신선식품 온라인 구매 시 중요도 요인의 종합적 우선순위
5. 결론 및 시사점
References

키워드

저자

• 이정승 [ Jung Seung Lee | College of Business, Hoseo University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005