Earticle

초록

영어

Background/Objectives: In this thesis, an empirical study was conducted on consumers’ diagnosis on online reviews in the process of purchasing. Methods/Statistical analysis: In order to verify the viewpoint of this research, this study chooses consumers who have the experience of searching online reviews as the research object, collects data based on a questionnaire from 64 men and 61 women and uses Smart PLS to verify the structural model. Findings: The results of this research are as follows: first, the review diagnosticity sufficiency has positive (+) effects on perceptual information symmetry. Second, the diagnosis on positive online reviews has positive (+) effects on perceptual information symmetry. Third, the diagnosis on negative online reviews has positive (+) effects on perceptual information symmetry. Improvements/Applications: The implications of this study are verifies the effects of the diagnosis of commodities’ online reviews, diagnosis of positive and negative online reviews on consumers’ perceptual information symmetry.

목차

Abstract
I. INTRODUCTION
II. CURRENT STUDIES
A. Review diagnosticity sufficiency
B. Diagnosis on positive online reviews
C. Diagnosis on negative online reviews
D. Perceptual information symmetry
III. Research Models and Hypotheses
A. Research Model
B. The Relation between review diagnosticity sufficiency and perceptual information symmetry.
C. The Relation between diagnosis on positive online reviews and perceptual Information symmetry
D. The Relation between diagnosis on negative online reviews and perceptual information Symmetry
E. Control Variables
IV. RESEARCH METHODOLOGY AND ANALYSIS RESULTS
A. Research data and analysis methods
B. Analysis Tools
C. Analysis of Reliability & Validity
D. Confirmatory Factor Analysis
E. Result
F. Discussion OF Hypothesis 1: Review diagnosticity sufficiency has positive (+) effects on perceptual information symmetry.
G. Discussion OF Hypothesis 2: Diagnosis on positive online reviews has positive (+) effects on perceptual information symmetry.
H. Discussion OF Hypothesis 3: Diagnosis on negative online reviews has positive (+) effects on perceptual information symmetry.
V. CONCLUSION
REFERENCES

키워드

저자

• PengFei Qin [ Department of MIS, Chungbuk National University, Chungbuk, 28644, South Korea ]
• JinDan lyu [ Department of MIS, Chungbuk National University, Chungbuk, 28644, South Korea ]
• Yi Zhao [ Department of MIS, Chungbuk National University, Chungbuk, 28644, South Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  IJEMR

• 간기

  계간

• pISSN

  2546-1583

• 수록기간

  2017~2022

• 십진분류

  KDC 327 DDC 332