Earticle

초록

영어

The economic value of personal information has its importance as an objective measure of valuation in commercial, legal, and policy areas. Until recently, however, personal information subjects have not properly recognized the economic value of personal information, which has led to the inability to exercise the right to self-determination of personal information by unconsciously agreeing to the terms and conditions of personal information service without recognizing the value of personal information provided to the service provider when subscribing to a specific service. Therefore, we will examine the methodologies for calculating the economic value of personal information and the practical guarantee of the right to self-determination of personal information and analyze the economic value of personal information through a survey. Also, we would like to propose various ways for the subject of personal information with limited cognitive resources to visually accept the economic value of personal information required by the terms and conditions and suggest the optimal visualization of personal information economic value to exercise the right to self-determination of personal information. To do so, in this paper, we have conducted two survey experiments to estimate the economic value of personal information. Based on the price of personal information by category retrieved from surveys, we have visualized the price of personal information in various forms and asked respondents to choose the optimal infographic that best represents the value of personal information visually. As a result, we have proposed an optimal usage of the infographic to ‘nudge’ information subjects about their right to self-determination of personal information, therefore opening the possibility of diminishing privacy paradox.

목차

Abstract
1. Introduction
2. Prior research and theoretical background
2.1 The Economic Value Analysis Methodology of Personal Information
2.2 Reasons for Lack of Justification for the Right to Self-determination of Personal Information and Consent System
2.3 Behavioral Economics for Improving the Efficiency of Right for Personal Information Self-determination
3. Estimating the Economic Value of Personal Information
3.1 Pre-survey
3.2 The Main Survey
4. Selection of the Optimal Method of Visualizing the Price of Personal Information for Enhancing the Right to Self-determination of Personal Information
4.1 Visualization of Personal Information Pricing Through Various Infographics
4.2 Optimal Infographic Selection Survey
4.3 Proposal of an Infographic on the Best Price Visualization for Enhancing the Right to Self-determination of Personal Information
4.4 Presentation on How to Use the Personal Information Price Visualization Infographic
5. Conclusion
References

키워드

저자

• Sejoon Lim [ Hankuk University of Foreign Studies, Department of English Linguistics and Language Technology, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380