메가이벤트 사후대책에 관한 정책담론경쟁 분석 : 2018 평창동계올림픽을 사례로
An Analysis of Policy Discursive Struggle about Post Mega-event Management : Focused on the 2018 PyeongChang Winter Olympics
This study aimed at analyzing the discursive struggle about the post mega-event policy by focusing on the post-measure for the Jeongseon Alpine Center, one of main event facilities constructed in Gariwang mountain, for the 2018 PyeongChang Winter Olympics. The Center caused the controversy of environment destruction, and was built under the condition that the Center would be demolished and the natural environment would be completely restored. However, after the Olympics, the policy discursive struggle persisted between the pros that insisted on the full restoration of the natural environment, and the opposition. Policy decision has not been made yet. The literature review covered the concepts of mega-event, policy discourse, discursive struggle, discourse analysis and the related research. For the analysis, two dimensional analytical approach of Fairclough's Critical Discourse Analysis was applied: text analysis and discourse practice analysis. Frame analysis was conducted on policy discourses according to the topic areas of discourses, which were environmental frame, economic frame, sociocultural frame, and political frame. The findings of the study revealed the characteristics of the policy discourses and that of discursive struggle of post-mega event policy. The pros actively formed policy discourses in environmental frame, and the opposition actively formed policy discourses in economic frame and sociocultural frame. In conclusion, this study suggested that more analyses of discursive struggles shoud be applied in tourism research, and practically policy actors should develop the discursive competitiveness in the diversity of discourse frames.
목차
Abstract I. 서론 II. 이론적 고찰 1. 메가이벤트 2. 정책담론 3. 정책담론경쟁 연구 III. 연구설계 1. 연구문제와 분석의 틀 2. 분석방법 및 자료수집 IV. 분석결과 1. 텍스트 2. 담론적 실천 3. 종합논의 Ⅴ. 결론 참고문헌
한국관광진흥학회 [The Korea Tourism Enhancement Society, KOTES]
설립연도
2013
분야
사회과학>관광학
소개
비전: 국내외 관광산업 진흥발전을 선도하는 동북아 중추적 관광학술단체
목적: - 관광산업 발전을 위해 실용성 있는 학제적 연구를 통한 학문적 기여
- 관광부문 정책연구개발에 의한 선도적 관광국가 기반 조성기여
- 관광관련 산업체 경쟁력 강화를 위한 경영전략 개발 지원
- 관광부문 전문인력 양성과 활용을 위한 산학협력 체제 구축
- 관광관련 산업계 및 공공기관 경력인사 경륜활용 실무적 문제해결 역량 제고
- 학계 및 산업계 전문 인력의 교류협력을 통한 상승발전 도모
- 미·중·일 등 주요국 국제교류에 의한 학계 위상 강화