Earticle

초록

영어

This study aimed at analyzing the formulation process of local government’s tourism destination marketing organization in Japan by applying political systems-policy network theory. The literature review for this study covered the concepts of destination marketing organization, political systems-policy network theory, and the related precedent studies. For the research model, a causal structural model was suggested including three major concepts: policy environment, policy network, and policy outputs. The policy environment was defined as situational condition or input factors to influence the policy process. The policy network was defined as interactional relations of official and unofficial actors. And the policy outputs was defined as organizational formulation as the result of the policy process. For the research method, Yin’s historical case study method was employed at the case of ‘Setouchi Regional DMO’. The study period was established from November of 2009 to November of 2017, and the time period was divided into two phases: initial formulation phase and final formulation phase. Major findings of the study revealed that the changes in the policy environment, especially international environment factor, affected the formulation of open policy network involving official and unofficial policy actors, thereby Setouchi’s regional tourism destination marketing organization was finally formulated as ‘Setouchi Regional DMO’. Based on these findings, theoretical contributions and practical implications for the establishment of local government’s tourism destination marketing organization were discussed.

목차

Abstract
I. 서론
II. 이론적 고찰
1. 관광목적지 마케팅조직
2. 정치체제-정책네트워크이론
3. 선행연구
III. 연구설계
1. 연구모형 및 연구문제
2. 분석요인의 구성
3. 연구방법
IV. 분석결과
1. 단계별 분석
2. 종합논의
Ⅴ. 결론
참고문헌

키워드

저자

• 송나영 [ Song, Na-Young | 한양대학교 대학원 관광학과 박사과정. ]
• 이연택 [ Lee, Youn-Taek | 한양대학교 사회과학대학 관광학부 교수. ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광진흥연구 [Journal of Tourism Enhancement]

• 간기

  계간

• pISSN

  2288-7156

• 수록기간

  2013~2024

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 338