Earticle

초록

영어

The purpose of this study is to analyze the medical ecosystem in the post-corona era. In addition, this study introduces a new medical CRM model that allows primary-level hospitals to overcome the economic difficulties and to occupy a competitive advantage in the post-corona era. The medical environment in the post-corona era is expected to be changed by non-face-to-face treatment, reinforcement of public medical care, the transformation of a medical system centered on the primary-level hospitals, and the use of AI and big data technologies. The medical CRM model presented in this study emphasizes the establishment of mutual customer relationships through close information exchange between patients, primary-level hospital, and the government. In the post-corona era, primary-level hospitals should not simply be approached as private hospital pursuing profitability. These should be reestablished as the hospitals that can provide public health care services while ensuring stable profitability.

목차

Abstract
1. 서론
1.1 연구배경 및 목적
2. 이론적 고찰
2.1 산업생태계의 변화
2.2 마케팅 CRM
2.3 의료서비스 분야의 특징
2.4 의료 CRM의 도입배경
3. 의료 CRM의 변화
3.1 의료분야의 가치사슬 변화
3.2 의료기관 CRM의 변화
4. 포스트 코로나 시대 의원급 의료기관의 CRM활용 모델
4.1 포스트 코로나 시대 의료환경의 변화
4.2 의원급 의료기관의 특징
4.3 의원급 의료기관의 CRM 활용 모델
5. 결론 및 시사점
References

키워드

저자

• 김강훈 [ Kang-hoon Kim | Department of Public Health Administration at VISION College ] First Author
• 고민석 [ Min-seok Ko | Professor, Department of Public Health Administration at VISION College ] Co Author
• 김훈 [ Hoon Kim | Professor, Konyang University Hospital Corp. ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005