Earticle

초록

영어

Due to the long-term recession of the domestic economy and the increase in the minimum hourly wage, the situation in the job market is getting worse, resulting in the fact that the unemployment rate is increasing and that the employment difficulties of young people are becoming serious social problems. In this regard, this study aims to pursue differentiated research objectives and results by analyzing the effects of entrepreneurial experiences (management experience, industry experience and start-up experience), financing capability of having a critical importance to the survival of businesses and marketing capability on the competitive advantage and business performance. The results of this study are summarized as follows. First, entrepreneurial experiences have a positive (+) effect on competitive advantage, meaning that they are an important factor to achieving the competitive advantage. Second, it was found that the financing capability does not seem to significantly affect the competitive advantage. This result is primarily due to the fact that most of the survey respondents are new start-ups and thus they have the difficulty in raising fund by themselves. What is worse, since the government start-up support system operates in the form of collateralized loan, it is not easy for them to obtain financial support from government. Therefore, it is necessary to innovate the government's support system by establishing the fund for start-ups, so that the entrepreneurs can successfully start up without the difficulty of financing. Third, marketing capability has a positive effect on the competitive advantage. This result means that a variety of marketing strategies to satisfy customers' needs are very crucial to the competitive advantage. Fourth, competitive advantage has a positive (+) effect on the business performance. This result implies that product and service differentiation strategies ultimately affect business results such as sales and net profit. Based on the results of this study, it can be concluded that entrepreneurs can gain a competitive advantage if they have differentiated marketing capability based on their own experiences, which ultimately has a positive effect on the business performance. In addition, regarding the financing, which is one of the biggest difficulties in the initial start-ups, it is necessary to innovate the government support policy such as the establishment of the fund for start-ups so that the entrepreneurs can overcome this problem and start up the successful businesses.

한국어

본 연구는 창업요인의 경험, 자금조달능력, 마케팅능력이 경쟁우위와 경영성과에 미치는 영향에 관한 연구이다. 분석결과 첫째, 경험은 경쟁우위에 중요한 영향을 미치는 것으로 나타났다. 둘째, 자금조달능력은 경쟁우위에 부정적인 영향을 미치는 것으로 나타났다. 이는 설문대상자가 초기창업 을 경영하는 대상자들이 많아 정부자금 등의 타인자본금을 활용하지 못한 현실적인 부분이 반영된 결과라고 판단된다. 셋째, 마케팅능력은 경쟁우위에 중요한 영향을 미치는 것으로 나타났다. 넷째, 경쟁우위는 경영성과에 중요한 영향을 미치는 것으로 나타났다. 이러한 결과를 요약해 보면, 창업자의 경험 및 마케팅경영관리경험, 업종경험 등은 창업요인의 중요한 영향이 될 수 있으며, 이를 바탕으로 마케팅능력을 활용하여 차별화된 경쟁우위 및 원가경 쟁우위를 통해 재무성과에도 영향을 미칠 수 있음을 알 수 있다. 따라서 창업자는 사업아이템을 선정할 때 창업자의 경험을 토대로 철저한 준비과정을 통해 사전 준비과정의 중요성을 인지하고, 정부는 창업가의 역량을 향상시키기 위한 창업교육, 사업컨설팅 등 의 체계적인 프로세스를 구축하여 성공적인 창업이 이뤄질 수 있도록 지원해야 할 것으로 사료된 다. 또한 창업자는 창업사전 준비과정을 철저히 분석하고 검토하여 성공적인 창업을 이룰 수 있는 밑거름이 되어야 할 것이다.

목차

<국문초록>
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
2.1 경험
2.2 자금조달능력
2.3 마케팅능력
2.4 경쟁우위
2.5 경영성과
Ⅲ. 연구설계
3.1 연구표본
3.2 가설설정
3.3 변수의 측정
3.4 조사대상 및 자료수집
Ⅳ. 실증분석 결과
4.1 변수의 신뢰성 및 타당성 검증
4.2 확인적 요인분석
4.3 연구모형의 분석 및 가설검증
Ⅴ. 결론
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키워드

경험 자금 마케팅능력 경쟁우위 경영성과 구조방정식 Experience Funding Capability Marketing Ability Competitive Advantage Business Performance

저자

• 김예정 [ Ye Jung Kim | 위덕대학교 경영대학 경영학과 조교수 ] 제1저자
• 오영호 [ Young Ho Oh | 위덕대학교 경영대학 경영학과 교수 ] 교신저자

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