Earticle

초록

영어

This study conducted a survey to compare the points considered in product selection and their satisfaction with efficacy. To that end, the survey was conducted on 200 adult men and women in their 10s and 60s who regularly use deep cleansing products. The results of the study found that: According to the survey's personal information, women used deep cleansing more than men, and those in their 20s had the highest survey questions and answers rate. Individual skin types had many complexities. Deep cleansing products use 'gommage' products, and the majority of respondents use them once or twice a week. He made the most purchases through the Internet, and he thought that the price range of the product was more than 10,000 won and less than 20,000 won is the most appropriate. The reason for using Deep Cleansing products was 40% for the purpose of 'removing dead skin cells'. After looking at the satisfaction level of the product, the reason for choosing the product was that most people purchased it with recommendations from employees or acquaintances. Thirty-three percent of respondents considered ingredients when purchasing products. The effects of skin improvement after using the product are normal. 44% were effective 40.5%. Considering that ingredients are considered important when purchasing products, but the selling price is also considered, it can be seen that forming a low price of 10,000 to 20,000 won is important to increase the sales rate of products that are set for purchase by people who use deep cleansing products, but also placing importance on ingredients other than the price when purchasing products. Taking this into account, the satisfaction with the product and brand may be increased if the product is marked on the container so that the ingredients of the product can be easily and at a glance. This will help to select products for different skin types in the future and create basic data to help with skin care.

목차

Abstract
Ⅰ. 서론
1. 연구의 필요성 및 목적
Ⅱ. 이론적 배경
1. 피부
2. 피부유형
3. 딥 클렌징
Ⅲ.연구방법
1. 연구 대상 및 기간
2. 자료 분석 방법
Ⅳ. 연구 결과 및 고찰
1. 설문 대상자들의 일반적 특성
2. 제품 사용 방식
3. 제품에 대한 만족도
Ⅴ. 결론
참고문헌

키워드

저자

• 전예진 [ Ye-Jin Jeon | 동남보건대학교 ] Corresponding Author
• 유예린 [ Ye-Lin Yoo | 피부미용과 학생 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646