Earticle

초록

영어

This study was conducted on women in their 20s living in the Seoul metropolitan area to learn about purchasing basic cosmetics and their use after purchasing them. As a result of the survey, there were significant differences in the basic cosmetics purchase location and location selection reasons, preferred cosmetics brands, reasons for not reading manuals, the number of basic cosmetics used, and side effects experience. 1. For places of purchase based on purchase costs, drug stores with less than 30,000 won, more than 30,000 won and less than 50,000 won, and more than 50,000 won were all found to be high at 64.0%, 58,2%, and 61.3%, respectively, but 21.9% of them with less than 30,000 won chose road shops and 22.6% of them with more than 50,000 won chose department stores. Among respondents who chose department stores, 35.5% said they could trust the quality of their products. Looking at preferred brands based on purchase costs, domestic brands with less than 30,000 won and more than 30,000 won and less than 50,000 won were 65.8% and 56.4%, respectively, while domestic and foreign brands with more than 50,000 won were both used 51.6%. 2. As for the reasons for not reading the instructions for use, the purchase cost was less than 30,000 won and the purchase cost of more than 30,000 won and less than 50,000 won was very high at 83.1% and 72.4%, respectively, while the purchase cost was very high at more than 50,000 won, which was 45.5% and 36.4% because they did not know well. Looking at the number of basic cosmetics based on purchase costs, three types of cosmetics under 30,000 won and two types were 35.1% and 36.0%, respectively. On the other hand, three types over 30,000 won, less than 50,000 won, and more than 50,000 won, were 47.3% and 51.6%, respectively. If you look at whether or not you experienced side effects after using basic cosmetics, 65.8% of people chose not to have side effects, but 50.9% and 58.1% of people over 30,000 won and less than 50,000 won, more than 50,000 won chose to make a significant difference.

목차

Abstract
Ⅰ. 서론
1. 연구의 필요성 및 목적
Ⅱ. 이론적 배경
2.1. 피부의 구조
2.2. 기초 화장품의 정의
2.3. 기초 화장품 시장의 규모 및 현황
2.4. 구매행동의 정의
2.5. 구매행동의 유형
Ⅲ. 연구 방법
1. 연구 대상 및 기간
2. 자료 분석 방법
Ⅳ. 연구 결과
1. 20대 여성 설문대상의 일반적 특성
2. 20대 여성의 기초화장품 구매행동
3. 20대 여성이 선호하는 기초화장품 브랜드
4. 20대 여성의 기초화장품 구매행동
5. 20대 여성의 기초화장품 사용실태
6. 구매비용에 따른 기초 화장품 구매행동의 차이
7. 구매비용에 따른 기초 화장품 사용실태의 차이
Ⅴ. 결론
참고문헌

키워드

저자

• 김유래 [ Yu-Rae Kim | 동남보건대학교 피부미용과 학생 ]
• 장보영 [ Bo-Young Jang | 동남보건대학교 피부미용과 학생 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646