Earticle

초록

영어

As the 4G and 5G Internet technologies become more common and developed, an environment for uploading and watching videos is created and spread, in addition to simply uploading posts. Watching and sharing daily life among media contents called Vlog, are very common more than ever. This means that individual users could access Vlog easily and the situation could be new trend. Additionally, academic research about Volg is increasing. We analyzed three independent variables affecting a perceived enjoyment we set up the dependent variable. Information search, self-expression, and social need are set as independent variables and social interaction is set as the control variable. Information search and self-expression are significant effect to perceived enjoyment except social need. In particular, social interaction as a control variable has effect to all relationships.

목차

Abstract
1. Introduction
2. Literature Review
3. Research Model
3.1 Perceived Enjoyment
3.2 Information Search
3.3 Self-Expression
3.4 Social Need
3.5 Social Interaction
3.6 Data Collection and Analyzing Data
3.7 The Result of Correlation and Factor Analysis
3.8 The Result of Regression
4. Conclusion
References

키워드

저자

• Giseob Yu [ Adjunct Professor, School of Business, Hanyang University ]
• Jeong Hun Lim [ Ph.D Candidate, School of Business, Hanyang University ]
• Namjae Cho [ Professor, School of Business, Hanyang University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005