Earticle

초록

영어

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

목차

Abstract
1. Introduction
2. Proposed Method
2.1 Research Subjects
2.2 Research Tools
2.3 Validity and Reliability
3. Validity Result
3.1 Correlation Analysis between Variables
3.2 The Effect of CSV on Team Trust
3.3 Effects of CSV on Community Identification
3.4 The Effect of Team Trust on Community Identification
4. Conclusion
References

키워드

저자

• Son, WonHo [ Visiting Professor, Dept. of Graduate School of Sports Science, Dankook University, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  The International Journal of Advanced Smart Convergence

• 간기

  계간

• pISSN

  2288-2847

• eISSN

  2288-2855

• 수록기간

  2012~2025

• 십진분류

  KDC 326 DDC 380