Earticle

초록

영어

As the complexity of managing online personal information is increasing and data breach incidents frequently occur, online users feel a loss of control over their privacy. Such a situation leads to their cynical attitudes towards privacy protection, called privacy cynicism. This study aims to examine the role of privacy cynicism in online users’ privacy behaviors. Data were gathered from a survey that 281 people participated in and were analyzed with covariance-based structural equation modeling. The findings of this study reveal that privacy cynicism has not only a direct influence on disclosure intention but also moderates an effect of privacy concerns on the intention. The analytical results also indicate that there is a nonlinear effect of privacy cynicism on the outcome variable. This study developed the concept of privacy cynicism—a phenomenon that significantly affects online privacy behavior but has been rarely examined. The study is an initial research into the nature and implications of privacy cynicism and furthermore clarified its role by the nonlinear relationship between privacy cynicism and the willingness to disclose personal information.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Theoretical Framework and Hypothesis Development
2.1. Individual Privacy Concerns
2.2. Privacy Cynicism
2.3. The Moderating Role of Privacy Cynicism towards Privacy Protection
Ⅲ. Methods
3.1. Participants
3.2. Measures
Ⅳ. Results
4.1. Confirmatory Factor Analysis
4.2. Path Analysis
4.3. Moderation Analysis
Ⅴ. Discussion
5.1. Key Findings
5.2. Theoretical Implications
5.3. Practical Implications
5.4. Limitations and Future Research
Acknowledgement

키워드

저자

• Hanbyul Choi [ Ph.D. Student, School of Business Administration, Ulsan National Institute of Science and Technology, Korea ]
• Yoonhyuk Jung [ Associate Professor, School of Media and Communication, Korea University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658