Earticle

초록

영어

The current study examined the Indian young consumer online shopping self-efficacy in an integrated model. Authors tested the study model (antecedents and consequences of online shopping involvement) with the help of 225 sample data by using first order structural equation modeling. Online shopping enjoyment was found most important predictor of online shopping involvement followed by online accessibility. Further, the impact of online shopping involvement on online shopping self-efficacy was quite high in comparison to online technical self-efficacy. We strongly recommend that the marketers must use internet strategically in establishing dialogue between seller and online shoppers.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Background of the Study
2.1. Online Shopping Self-Efficacy
2.2. Online Technical Self-Efficacy
2.3. Online Shopping Enjoyment
2.4. Online Shopping Value
2.5. Online Accessibility
2.6. Online Parental Attitude
2.7. Online Shopping Involvement
2.8. Theoretical framework
Ⅲ. Research Methodology
3.1. Sampling Design and Data Collection
3.2. Sample Size Justification
3.3. Research Instrument
Ⅳ. Data Analysis and Results
4.1. General Sample Descriptions
4.2. Reliability Analysis
4.3. Confirmatory Factor Analysis Results
4.4. Convergent and Discriminant Validity
4.5. Structural Equation Modeling Results(Hypotheses Testing)
Ⅴ. Discussion, Conclusion, Academic, and Managerial Implications
Ⅵ. Limitations of the Study and Avenues for Future Research

키워드

저자

• Vikas Gautam [ Associate Professor, ICFAI Business School Hyderabad, India ] Corresponding Author
• Vikram Sharma [ Faculty Member, ICFAI Business School Gurgaon, India ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658