Earticle

초록

영어

The Muslim population is growing significantly in Asian countries. By conducting an experiment, this study examines the cultural differences between South Korean and Indonesian female, young adults, and their perception of hijabis who are represented in the media. The main goal of this study is to compare the perception towards hijabis in a homogenous country new to Muslims against a Muslim-majority country. Results showed that non-hijabis were deemed more physically attractive, empathetic, and enjoyable among Koreans when compared to Indonesians. Through this study, we provide a theoretical explanation using cultivation theory and (parasocial) contact hypothesis to clarify the differences between South Korea and Indonesia. This study provides a baseline of understanding to determine where both cultures are at in perceiving hijabis. Our results suggest that it will be compelling to correct media representation in order to reduce stereotypes and lead to a successful understanding of both cultures.

목차

Abstract
1. Introduction
2. Literature Review
2.1 Media Framing on Islamic Culture
2.2 Cultivation Theory and the Contact Hypothesis
2.3 Perceptions of Hijabis
3. Method
3.1 Design, Media Stimuli, and Procedure
3.2 Participants
3.3 Measures
4. Results
5. Conclusion
References

키워드

저자

• Dyah Ayu Wiwid Sintowoko [ MA. School of Communication and Media, Ewha Womans University, South Korea ]
• Yoon Lee [ MA student, School of Communication and Media, Ewha Womans University, South Korea ]
• Hye Eun Lee [ Associate professor, School of Communication and Media, Ewha Womans University, South Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380