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Management Status and Development Plan of Green Tea Processors in Korea

첫 페이지 보기
  • 발행기관
    강원대학교 산림과학연구소 바로가기
  • 간행물
    Journal of Forest and Environmental Science KCI 등재 바로가기
  • 통권
    제36권 제2호 (2020.06)바로가기
  • 페이지
    pp.156-162
  • 저자
    Hagmo Kang, Junho Park, Sooim Choi, Chongkyu Lee, Hyun Kim
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A378113

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원문정보

초록

영어
This study was conducted to analyze the current management status of green tea processors in two regions (Hadong-gun and Boseong-gun) in Korea and to suggest directions for the development of the green tea industry based on an understanding their difficulties in management. This study showed that the number of green tea farms and the cultivation area had decreased, while the average unit sales price of green tea in Boseong-gun was approximately three times higher than that in Hadong-gun. Also, this study found that Hadong-gun mainly provided green tea products to wholesalers, whereas Boseong-gun sold it directly to the local retail stores targeting tourists, and this results in generating relatively higher unit prices. Meanwhile, we discovered that both regions had difficulties in management which were caused by the demand for low delivery unit costs from large corporations and small food companies. Therefore, in order to develop the green tea industry in both regions, the size of green tea fields and the scenery satisfaction should be improved to draw more tourists and boost tourists’ intention to revisit. In addition, it is necessary to enhance guidance and accessibility of related tourist sites, to expand green tea experience activities, and to improve product satisfaction by developing various goods. By inducing more tourists in these ways, it could change the sales type of green tea from wholesale to retail and help activate the management of green tea processors.

목차

Abstract
Introduction
Materials and Methods
Background of survey area selection
Contents of survey
Analysis method
Results and Discussion
General status of green tea production area
Green tea sales status of processing companies
Comparison of green tea sales patterns
Management difficulties and requirements
Conclusion
References

키워드

experience activities green tea tourism type of sales unit sales price

저자

  • Hagmo Kang [ Department of Forest Environmental Science, Jeonbuk National University, Jeonju 54896, Republic of Korea ]
  • Junho Park [ Gyeongsangnam-do Forest Environment Research Institute, Jinju 52612, Republic of Korea ]
  • Sooim Choi [ Department of Forest Resources, Sunchon National University, Suncheon 57922, Republic of Korea ]
  • Chongkyu Lee [ Department of Forest Resources, Gyeongnam National University of Science and Technology, Jinju 52725, Republic of Korea ]
  • Hyun Kim [ Department of Forest Resources, Gyeongnam National University of Science and Technology, Jinju 52725, Republic of Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    강원대학교 산림과학연구소 [Institute of Forest Science Kangwon National University]
  • 설립연도
    1975
  • 분야
    농수해양>임학
  • 소개
    강원대학교부설산림과학연구소(이하 “연구소”라 한다)는 산림에 관한 제반 학술적 연구를 통하여 산림자원의 효용을 밝히고 임업 및 임산업의 발전에 기여함을 목적으로 한다.

간행물

  • 간행물명
    Journal of Forest and Environmental Science [산림과학연구]
  • 간기
    계간
  • pISSN
    2288-9744
  • eISSN
    2288-9752
  • 수록기간
    1981~2025
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 526 DDC 634

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