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UTAUT2를 응용한 4차 산업 기술수용에 관한 연구 : 증강현실(AR)과 드론 서비스를 중심으로
Technology Acceptance of Industry 4.0 Applying UTAUT2 : Focusing on AR and Drone Services
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- 발행기관
- 한국정보기술응용학회 바로가기
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- 간행물
- JITAM 바로가기
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- 통권
- Vol.26 No.6 (2019.12)바로가기
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- 페이지
- pp.29-46
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A372190
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5,200원
원문정보
초록
- 영어
- This study analyzed the factors influencing the technology acceptance of the general public in the drones and ARs, one of the key technologies of the industry 4.0. The theoretical basis was the extended unified theory of acceptance and use of technology model(UTAUT2), which uses performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation as factors common to both services. The price value factor was excluded considering that most ARs were free, and the perceived risk factors, including privacy, which were not in UTAUT2, were included because they are important factors for ICT technology acceptance. The hypothesis was tested by structure equation model. Social influence and hedonic motivation had a positive(+) effect on intention to use technology. On the other hand, in the case of effort expectancy, neither the AR nor the drone had a significant influence on intention to use technology. Furthermore, performance expectancy had a positive(+) effect on intention to use in AR, but no significant influence was found out in drones. On the contrary, in the case of the facilitating conditions, the influence of the drones was positive (+), but the relation of AR was not investigated. The perceived risk was tested for the negative (-) influence of use intention of AR, but no significant relationship was found out for the drones. Among the significant influencing factors, hedonic motivation was the most powerful factor in AR and drones. Theoretical and practical implications are presented based on these results.
목차
Abstract
1. 서론
2. 이론적 배경 및 선행 연구
2.1 UTAUT2
2.2 인지된 위험(Perceived Risk)
2.3 드론 서비스
2.4 증강현실(Augmented Reality: AR)
3. 연구 모델 및 가설설정
3.1 연구 모델
3.2 가설설정
4. 연구 결과
4.1 연구 설계
4.2 모델의 적합도 분석
4.3 가설 검정
5. 결론
5.1 연구결과 요약
5.2 논의 및 시사점
5.3 한계점 및 향후 연구방향
References
키워드
UTAUT2 Augmented Reality(AR) Drone Performance Expectancy Effort Expectancy Social Influence Facilitating Conditions Hedonic Motivation Perceived Risk저자
간행물 정보
발행기관
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- 발행기관명
- 한국정보기술응용학회 [The Korea Society of Information Technology Applications]
- 설립연도
- 1999
- 분야
- 사회과학>경영학
- 소개
- 본 학회는 정보기술 관련 분야의 연구 및 교류를 촉진하여 국가 및 기업정보화 발전에 공헌함을 그 목적으로 한다.
간행물
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- 간행물명
- JITAM [Journal of Information Technology Applications and Management]
- 간기
- 격월간
- pISSN
- 1598-6284
- eISSN
- 2508-1209
- 수록기간
- 1999~2026
- 십진분류
- KDC 005 DDC 005
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