관광객 식생활 라이프스타일이 지역음식 이미지 및 만족에 미치는 영향 : 순천지역을 중심으로
The Effects of the Food-Related Lifestyle of Tourists on the Local Food Image and Satisfaction : Focused on Suncheon
This study’s purpose is to find out the image of local food and its effect on the satisfaction of the food according to the food life style for tourists visiting Suncheon. For this purpose of the study, 316 questionnaires were collected from tourists visiting Suncheon City and used for statistical analysis. The sub-factors of dietary life style were divided into health, palate, trend, and experience. In addition, the sub-factors of local food image were divided into aromatic, aesthetic and health discrimination. In this study, a correlation analysis was conducted after securing conceptual validity and reliability. The study’s results were as follows. First, the dietary lifestyle of tourists visiting Suncheon City was found to have a partial influence on the image of local food. Second, the local food image of Suncheon City was found to have positive effect on the satisfaction of all four lower factors. Third, all four sub-factors of the diet lifestyle of tourists visiting Suncheon City were found to have a positive influence on satisfaction. The implications of this study are as follows. Theoretically, we studied tourism and lifestyle that had been studied so far, eating life style of foreign tourists, and food life style of domestic tourists, unlike studies of food life style that were limited to HMR. From a business perspective, the restaurant's physical environment, the restaurant's multi-space items, and local food brand identity are provided through a custom food tour course.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 식생활 라이프스타일 2. 지역음식 이미지 3. 만족 Ⅲ. 연구방법 1. 연구모형 2. 가설설정 3. 설문지 구성 4. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 조사대상자의 일반적인 특성 2. 측정항목의 타당성과 신뢰도 4. 가설설정 Ⅴ. 결론 참고문헌
키워드
SuncheonDietary Life StylesLocal Food ImageSatisfaction.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.