Earticle

초록

영어

There is a growing number of cruise tourists among young people around the world, but this is not the case in Korea. This study aims to find out why cruise tourism is not active through the relationship between the factor that constrain Koreans’ participation in cruise tours and tourism motivation, and present practical implications for the sustainable development of the cruise industry. To achieve the purpose of the study, 224 surveys were conducted on young people in their 20s and 30s living in Busan, and the 223 data were used in data analysis. The key findings are as follow: First, tourism constraints of cruise tourism had a partial impact on tourism motivation. To be specific, intrapersonal constrains influenced on the intrinsic motivations, and interpersonal constraints influenced on the extrinsic motivations. Also, intrapersonal factor had more strong significant impact to reduce intrinsic motivation than interpersonal factor. Second, intrinsic motivations have impacts on tourism attitudes and purchase intention of cruise tourism products. External motivation had no significant impact on tourism attitude and purchase intention. Third, tourism attitudes had a impact on purchase intention of cruise tourism products. Theoretical and practical implications are included.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광제약
2. 관광동기와 관광제약
3. 관광동기, 관광태도 및 구매의도간의 관계
Ⅲ. 연구설계
1. 연구모형
2. 자료수집 및 분석방법
3. 척도의 구성
1. 표본의 인구통계학적 특성
3. 측정척도의 타당도 및 신뢰도 검토
4. 가설검증
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

키워드

저자

• 노은정 [ Eunjeong Noh | 대구대학교 관광경영학과 박사후연구원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338