Earticle

초록

영어

Nowadays it is becoming a trend in Korea to install thematic halls at festivals. The theme of a festival plays the important role of making people visit the festival, and it also serves as a catalyst to help the understanding of the regional culture. Therefore the aim of this research is to analyze the relationship between festival satisfaction and behavioral intention of the visitors of the 47th Uiryeong Righteous Army Festival. The implications of this research are the following. As for the results, it was found that the relationship of some component factors of the festival’s thematic hall such as ‘Guide’, ‘Structure of the Thematic Hall’, and ‘Learning Efficacy’ significantly affect festival satisfaction and behavioral intention. Futhermore, festival satisfaction also has a significant effect on behavioral intention. Thus, based on the results of this research and previous research, it can be stated that thematic halls at festivals help the understanding of the regional culture and the local identity, and even have a positive effect on festival satisfaction and behavioral intention. In conclusion, festival makers should take into consideration the characteristic factors of festivals’ thematic halls such as ‘Guide’, ‘Structure of the Thematic Hall’, and ‘ Learning Efficacy’. Through these results, this paper contributes to the diversification of research on festival evaluation from an economic point of view, from the point of view of service etc, and also provides theoretical and practical implications.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 축제 주제관
2. 축제만족과 행동의도
3. 축제 주제관, 축제만족 그리고 행동의도 간 관계
Ⅲ. 연구설계
1. 측정항목 구성
2. 연구대상
3. 자료수집 및 분석
Ⅳ. 분석결과
1. 인구통계학적 분석
2. 타당도 및 신뢰도 검정
3. 연구모형 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 정찬영 [ Chanyoung Jung | 사)한국문화관광포럼 연구원 관광학박사 ]
• 김주호 [ juho Kim | 배재대학교 관광축제리조트경영학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338