Earticle

초록

영어

Advertising is known as an art form used as a persuasive tool to escalate business profits. It is the most flexible and adaptive element in the growth of marketing communication. With enhancements in scientific development, the advancements in technology have resulted in Digitization and the emergence of Online Media. The advertising world has evolved taming the advertisers about the need to sell products on the basis of elegance and indulgence rather than humble efficacy. Moreover, Online Advertising is serving as a complementary rather than a competitive medium to the traditional media, surfacing a way for it to tap the consumers with more effectiveness and efficacy. The revolution in technology and the emergence of Online Advertising as an interactive universal medium has given advertisers amazing opportunities worth exploring that are desirable for a brand to pursue.

목차

Abstract
I. OBJECTIVE
II. INTRODUCTION
A. Advertising- Meaning and Background
B. Advertising Media
III. DIGITAL MEDIA-EMERGENCE OF ONLINE ADVERTISING
A. Categories of Online Advertising Media:
B. Forms of Online Advertising Media: [6,7]
C. Characteristics (5Cs) of Digital Media Technology: [8]
D. Communication through Online Advertising:
IV. RESEARCH METHODOLOGY
V. ANALYSIS & INTERPRETATION
VI. CONCLUSION
REFERENCES

키워드

저자

• Dhairyata Jain [ Scholar, BFA-Applied Art, Department of Fine Arts, Manipal University Jaipur, Rajasthan, India ] Corresponding author
• Dr. Pooja Jain [ Assistant Professor, Department of Fine Arts, School of Planning and Design, Manipal University Jaipur, Rajasthan, India ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  IJEMR

• 간기

  계간

• pISSN

  2546-1583

• 수록기간

  2017~2022

• 십진분류

  KDC 327 DDC 332