Earticle

초록

영어

Based on the preceding studies, this research is intended to analyze the service quality status of beauty shop owners and consider their relationship with customer satisfaction. The purpose of these studies is to provide basic data for improving the quality of beauty services by providing a way to efficiently cope with the customer’s intention to revisit and buy again. The prior study on quality improvement of beauty service and customer satisfaction was collected and reviewed to analyze the impact of quality of service on customer satisfaction, the impact of customer satisfaction on repeat visits, and factors affecting improvement of beauty service quality. As the customer satisfaction level increased due to the higher quality of the service, customers tried to select predictable services to minimize the risk associated with the purchase of the service, as the level of quality of service experienced by the customer may vary depending on the service provider’s knowledge and ability to solve problems such as spontaneity. They said that they feel satisfied with the quality of service when they show consideration and interest such as comfort and convenience facilities as a motive for revisiting, and that they will continue to develop customized beauty service programs to select and train talented employees, standardize beauty service processes, and develop customized beauty service programs to improve beauty service quality in the future.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 미용서비스의 개념 및 특징
2. 미용서비스 품질의 구성요소
3. 고객만족의 중요성
4. 재방문의도
Ⅲ. 연구방법 및 내용
Ⅳ. 연구결과 및 고찰
1. 미용서비스 품질이 고객만족에 미치는 영향
2. 고객만족이 재방문의도에 미치는 영향
3. 미용서비스 품질 향상에 영향을 미치는 요인
Ⅴ. 결론
References

키워드

미용 서비스품질 고객 만족도 미용 서비스 재방문 재구매 Beauty Quality of Service Customer satisfaction level Beauty service Return visit Repurchase

저자

• 이하정 [ Young-Sook Lee | 차의과학대학교 일반대학원 보건학전공 ]
• 허정록 [ Jeong-rok Heo | 유원대학교 뷰티케어학과 ] Corresponding Author

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