This study aims to decipher linguistic landscape from a relevance-theoretic perspective in the hope of further broadening the exploration of linguistic landscape research. Relevance theory (Sperber & Wilson, 1986/1995) is incorporated to answer three questions: (1) Why do viewers focus on linguistic landscape? (2) What is the cognitive mechanism when viewers noticing linguistic landscape? (3) How do viewers identify the intended meanings of linguistic landscape? The analysis uncovers that attention paid to linguistic landscape is on the grounds that it is an input relevant to the mentally represented assumptions of the addressers and exerts a “positive cognitive effect” (Sperber & Wilson 1995, §3.1–2) in a context which may strengthen, revise or yield implications of an existing assumption on one hand. On the other hand, in light of optimal relevance, the relevance-guided comprehension heuristic can be utilized by the viewers as a sound approach to identify the communicator's meaning of linguistic landscape.
목차
Abstract 1. Introduction 2. Overview of relevance theory 3. A relevance-theoretic perspective to LL 3.1 Cognitive principle and LL 3.2 Communicative principle and LL 4. Conclusion References
키워드
linguistic landscaperelevancecommunicationcognitioncognitive effect
저자
Heng Zhang [ Nanchang Normal University / Professor ]
First Author
Sangcheol Lee [ Chungnam National University / Professor ]
Corresponding author
한국언어연구학회 [The Korean Association of Language Studies]
설립연도
1996
분야
인문학>언어학
소개
한국언어연구학회는 언어학과 언어교육 분야의 연구를 통하하여 학문의 질적 향상과 국내외 회원 및 학회간의 학술 교류와 친목을 도모한다. 이를 위해 학술 연구 발표회, 강연회, 강습회를 개최하고, 정기학회지, 연구보고서, 서적 등을 간행하며, 그 밖에 지역사회에 필요한 사업과 연구 활동을 수행하는데 중점을 두고 있다.