Earticle

초록

영어

We conducted this study to identify the composition factors for consumers' selection attributes of accommodation applications and to identify the differences in the selection attributes perception of accommodation applications based on demographic characteristics and use status. According to the study,6 factors were derived as the components of the selectivity of accommodation application and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. And the respondents differed in their selection attributes perception of the accommodation application they used. In particular, it was found that the highest perception of informativeness and interactivity, and the lowest perception of product reliability. Finally, there were differences in the selection attributes perception of the accommodation application they used by demographic characteristics and use status. Based on the results of this study, we should strive to derive the effective marketing strategy needed for travel industry-related companies.

목차

Abstract
1. Introduction
2. Theoretical background
2.1 Concept of Accommodation Application
2.2 Selection Attributes of Accommodation Application
3. Research method
3.1 Data Collection
3.2 Measurement
4. Result and Discussion
4.1 Exploratory factor analysis and reliability test for the accommodation app. selection attributes
4.2 Identifying the difference in the accommodation applications selection attributes perception by demographic characteristics
4.3 Identifying the difference in the accommodation applications selection attributes perception By use status
5. Conclusion
References

키워드

저자

• Kyu-dong Kim [ Professor, Department of Medical IT, Eulji University, Korea ]
• Se-hoon Jeon [ Student, Department of Medical IT, Eulji University, Korea ]
• Jeong-lae Kim [ Professor, Department of Biomedical Engineering, Eulji University, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  The International Journal of Advanced Smart Convergence

• 간기

  계간

• pISSN

  2288-2847

• eISSN

  2288-2855

• 수록기간

  2012~2025

• 십진분류

  KDC 326 DDC 380