Earticle

초록

영어

The study aimed to test the influence of a certified seal indicating corporate social responsibility (CSR) on perceived CSR, attitude, and supportive behavioral intention. To test the hypotheses of the study, a post-test-only experiment with two conditions (presence vs. absence of CSR-certified seal) was executed using an online experiment, and we recruited participants (n = 157) across the United States. The results indicated that the presence of the CSR-certified seal in the annual report was more effective in generating better perceived CSR evaluation, positive attitude toward the corporation, and behavior intention among the participants than the absence of the CSR-certified seal in the same annual report. A serial mediation test showed that a CSR-certified seal led to increased behavioral intention through perceived CSR and attitudes. Theoretical and managerial implications are also discussed.

목차

Abstract
INTRODUCTION
LITERATURE REVIEW
Corporate Social Responsibility
CSR-Certified Seals
Involvement
Perceived CSR, Attitude, and Behavioral Intention
METHOD
Design
Stimulus Development
Main Experiment Procedures
Participants
Descriptive Statistics
Independent Variable
Measures
RESULTS
Manipulation Check
Hypothesis Testing
Hypothesis 1
Hypothesis 2
Hypothesis 3
DISCUSSION
Key Findings and Theoretical Implications
Practical Implications
LIMITATIONS AND SUGGESTIONS FOR FUTURE STUDIES
CONCLUSION
REFERENCES
Appendix A

키워드

저자

• Young Eun Park [ Assistant Professor, Department of Journalism & Media Communication, Colorado State University, USA ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338