Earticle

초록

영어

The purpose of this study is to identify activists, their communicative behaviors, and the effects of these behaviors on crisis communication in the new media landscape. Adopting a new theoretical framework based on problem-solving characteristics, openness, activeness, and time or history, in the situational theory of problem solving, the current study demonstrates that activists in a crisis situation are more likely to actively engage in information acquisition, selection, and transmission than other publics. In addition, this study finds that activists in a crisis could affect an organization negatively in terms of strong attribution of crisis responsibility to the organization, negative reputation, and less supportive behavioral intentions. Practical and theoretical implications are discussed.

목차

Abstract
INTRODUCTION
LITERATURE REVIEW
Digitalized Activists and Crisis Communication
Conceptualizing Activists in Three Problem-Solving Characteristics
METHOD
Participants
Procedure
Measurements
RESULTS
Segmentation
Hypotheses Testing
Implications
Limitations and Future Research
REFERENCES

키워드

저자

• Hyunji Lim [ Adjunct Instructor, Department of Strategic Communication, Diederich College of Communication, Marquette University ] Corresponding author
• Sang-Hwa Oh [ Assistant Professor, Charles H. Sandage Department of Advertising, College of Media, University of Illinois at Urbana-Champaign ]
• Young Kim [ Assistant Professor, Department of Strategic Communication, Diederich College of Communication, Marquette University ]
• Jeong-Nam Kim [ Professor, Gaylord Family Endowed Chair in Public Relations & Strategic Communication, Gaylord College of Journalism and Mass Communication, University of Oklahoma ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  AJPR [Asian Journal of Public Relations]

• 간기

  연간

• eISSN

  2568-2812

• 수록기간

  2017~2023

• 십진분류

  KDC 326 DDC 338