Earticle

초록

영어

This study conducted an empirical study on factors affecting the continuous use of mobile payment for users. Based on Technology Acceptance Model (TAM) and Extended Expectation-Confirmation Model of lS Continuance (ECM-ISC), we set up the model and hypothesis by adding habit and utilization range as independent variables. We received 426 valid questionnaires from users who have used continuously mobile payments such as Alipay and Wechatpay in China. The collected data was analyzed by SPSS for validity, reliability, factor analysis, T-test and regression analysis. The result shows that perceived usefulness, perceived risk, habits and utilization range have positive effects on users who use AliPay. Users who use Wechatpay have been affected by perceived usefulness, perceived use of ease, habit and application scope. However, the social influence does not affect both.

목차

Abstract
1. Introduction
2. Theoretical background
2.1 Technology Acceptance Model(TAM)
2.2 Continuous Use Model of Information System
3. Research Model and Hypothesis
4. Analysis of Research
4.1 Data Collection and Characteristics of Samples
4.2 Validity and Reliability Analysis
4.3 Correlation Analysis
4.4 T-test
4.5 Regression Analysis
5. Result
6. Conclusion and Discussion
References

키워드

저자

• Giseob Yu [ School of Business, Hanyang University ]
• Qiqi [ School of Business, Hanyang University ]
• Namjae Cho [ School of Business, Hanyang University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005