Earticle

초록

영어

This research has the purpose to examine the images sought for, makeup Consciousness, and behavioral aspects during makeup by the college girls in their 20s in the region of Daejeon and Chungnam that have strong interest in appearance and start color makeup in hll scale, who form the main consumer layers in cosmetics market, and to analyze their preference on colors and feelings by the kinds of cosmetics, and their cosmetics purchase behavior. A questionnaire survey on the college girls in Daejeon and Chungnam region has shown the following results. The biggest reason college girls do the makeup was for a refined and pure image as well as protection of skin and covering defects. Their greatest concern was skin protection, and as for color selection, harmonizations of skin color and hair color were the largest consideration. In addition, the type of makeup they do most was foundation makeup, while pink was the most frequent lipstick color, and lip glow was mostly normal colors. However, they mostly answered that they do not use eye shadow, eye runner, and foundation. It was shown that their cosmetics purchase places were specialized discount stores for about 47% nearly half of them, and they consider colors the most for lipsticks and eye shadows, and affinity to skin for foundations and basic cosmetics.

목차

I. 서론
  1. 연구의 필요성
  2. 연구방법
 II. 이론적 배경
  1. 화장품의 정의
  2. 화장품의 종류
  3. 여대생의 화장행동
 III. 결과 및 논의
  1. 조사 대상자의 인구 통계학적 특성
  2. 메이크업 의식
  3. 메이크업 및 색조화장품의 선호도
  4. 화장품 구매행동
 IV. 결론
 참고문헌

키워드

저자

• 박수진 [ Su-Jin Park | 충남대학교 생활과학대학 의류학과 ]
• 박길순 [ Kil-Soon park | 충남대학교 생활과학대학 의류학과 ] 교신저자
• 김서연 [ Seo-Youn Kim | 충남대학교 생활과학대학 의류학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국패션뷰티학회지 [Journal of the Korean Society of Fashion & Beauty]

• 간기

  연3회

• pISSN

  1738-0480

• 수록기간

  2003~2008

• 십진분류

  KDC 593 DDC 646