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골퍼의 인구통계적 특성에 따른 골프변인과 구매성향
Golf Factor and Purchase Tendencies According to Golfer's Demographic Characteristics
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- 발행기관
- 한국패션뷰티학회 바로가기
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- 간행물
- 한국패션뷰티학회지 바로가기
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- 통권
- 제4권 제1호 (2006.03)바로가기
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- 페이지
- pp.42-50
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A36157
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- This study used the questionnaire method to find out the golf factor comparison and purchase inclination according the golfers' demographic characteristics. The golf factor comparison according to the Gyeongnam golfers' demographic characteristics was performed with cross analysis and X2 verification, the purchase inclination with T verification and analysis of variance. And the Golfs' factor relation according to total income was performed with cross analysis and x2-test. The golfers' demographic characteristics showed a significant difference in gender, educational background and occupations. The participation purposes of playing golf for men were as a hobby, relations and business. And the participation purposes of playing golf for women were as a hobby and health. The higher age was, the more the golf career was for both men and women. In the factor of marital status, unmarried people play for a hobby and married people play for better relations and business. In the factor of gross income, male golfers varied in the gold career and monthly playing times. Female golfers varied in the golf career. Regardless of gender, the higher the income was, the more the golf career was. In the comparison of buy behavior according to the golfers' demographic characteristics, male golfers showed a significant difference in ostentation and fashion according to the monthly purchase of golf-wear. The group that spends more on the monthly purchase of golf wear was higher than the group that spends less on the monthly purchase of golf wear. Unmarried golfers showed more ostentation tendency that married golfers.
목차
I. 서론
II. 연구방법
III. 본론
1. 성별에 따른 골퍼의 인구 통계적 특성
2. 인구통계적 특성에 따른 골프변인 분석
3. 골퍼들의 인구통계적 특성에 따른 골프변인과의 관계
4. 인구통계적 특성에 따른 골프웨어 구매성향
IV. 결론
참고문헌
키워드
골퍼 골프변인 구매성향 Golfer Golf factor Purchase tendencies저자
간행물 정보
발행기관
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- 발행기관명
- 한국패션뷰티학회 [The Korean Fashion & Beauty Society]
- 설립연도
- 2003
- 분야
- 예술체육>미용
- 소개
- 한국패션뷰티학회는 패션과 뷰티, 무대, 영상예술에 관한 이론 및 실기를 연구하고, 이에 대한 이해 및 응용을 도모함으로써 한국패션뷰티 산업의 발전에 기여함을 목적으로 한다.
간행물
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- 간행물명
- 한국패션뷰티학회지 [Journal of the Korean Society of Fashion & Beauty]
- 간기
- 연3회
- pISSN
- 1738-0480
- 수록기간
- 2003~2008
- 십진분류
- KDC 593 DDC 646
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