In an attempt to analyze the problematic behaviors in the consumers’ formal complaining behaviors and to find some ways to reduce them, this study identified the types and characteristics of problematic behaviors, examined the employees’ counseling stress and reactions regarding them. A total of ten staffs in charge of consumer counseling at the Consumer Protection Board, consumer organizations, private corporations, and consumer advocacy centers of the local governments were interviewed. The research findings were as follows: First, the consumers’ problematic behaviors were categorized in four types, which were unreasonable claims, rude words and behaviors, lies, and claims for an excessive financial compensation. Second, the consumers’ problematic behaviors are reflected their high levels of expectation, usually happens unexpectedly and are hard to grasp in a short time. Those characteristics of the consumers’ problematic behaviors worked to increase the counseling staff's stress level. Third, the systematic reactions to the consumers’ problematic behaviors were poor on the part of the counseling organizations. Based on the findings, some strategies were suggested to reduce the consumers’ problematic behaviors in their formal complaining behaviors.
목차
Abstract I. 문제제기 II. 선행연구 고찰 1. 공적 불만대응행동 2. 소비자의 문제 행동 III. 연구문제 및 연구방법 1. 연구문제 2. 연구방법 IV. 결과 분석 1. 소비자의 문제행동 유형 2. 소비자의 문제행동 특성과 상담업무 스트레스 3. 소비자 문제행동에 대한 대응 현황 V. 요약 및 결론 참고문헌
한국소비자정책교육학회 [Korean Society of Consumer Ploicy and Education]
설립연도
2005
분야
사회과학>교육학
소개
한국소비자정책교육학회는 현대소비사회에서 소비자권익보호를 위한 소비자정책의 수립과 소비자능력 향상을 위한 소비자교육 분야에서 이론적 틀을 개발하고, 소비자문제의 해결을 위한 소비자학계, 정부와 기업, 소비자단체 등 소비자 관련기관과의 교류를 통하여 소비자복지 증진을 도모하고 있습니다.