Earticle

초록

영어

Packaging protects products and delivers information to consumers, and interacts with consumers using various technologies such as NFC and QR Code. Recently, augmented reality technology is widely used in the marketing field, and augmented reality market is expected to continue to grow according to Gartner Hype cycle. However, augmented reality is only used by a few companies in the packaging field. By applying augmented reality to packaging, companies can move away from the limited packaging size and provide consumers with more information about their products. In addition, augmented reality can improve the understanding of the product to consumers by interacting with consumers through a variety of content, and positively attract consumers' interest in the brand. Therefore, this study summarized the definition, characteristics, advantages, and market status of packaging and augmented reality, and analyzed the characteristics and cases of content types of augmented reality. As a result, we confirmed the characteristics of marketing using augmented reality, and especially the necessity of applying augmented reality as a marketing tool in the field of packaging.

목차

Abstract
서론
본론
1. 패키징의 역할
2. 증강현실
3. 증강현실 마케팅
4. 패키징 증강현실 시장
결론
참고문헌

키워드

저자

• 김종서 [ Jongseo Kim | 연세대학교 패키징학과 ]
• 고의석 [ Euisuk Ko | 연세대학교 패키징학과 ]
• 이학래 [ Hakrae Lee | 연세대학교 패키징학과 ]
• 심원철 [ Woncheol Shim | 연세대학교 패키징학과 ]
• 강욱건 [ Wookgun Kang | 연세대학교 패키징학과 ]
• 김재능 [ Jaineung Kim | 연세대학교 패키징학과 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국포장학회지 [Journal of Korea Society of Packaging Science & Technology]

• 간기

  연3회

• pISSN

  1226-0207

• 수록기간

  1994~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 530 DDC 620