Political speeches, sharing the literary features of the other appellative texts, usually involve the use of rhetorical devices to realize the appellative function of the speeches in order to arouse the expected response. In translating the political speeches for the audience from another language, how to preserve “the appeal inherent in the text” (Reiss, 1971/2000) matters greatly for the success of the translations. The translation of rhetorical expressions is of particular significance if the same or similar appellative effect is expected to be realized in the translated speeches. However, whether the rhetorical expressions can elicit the desired response from the audience depends largely on its possibility of motivating the semantic frame of the audience, their background of related knowledge and experience (Fillmore, 1982). To explore how the appeal in a political speech can be realized through the appropriate translation of the rhetorical expressions, this paper, drawing on the framework of frame semantics (Fillmore, 1982), will examine the translation of rhetorical devices in President Xi’s speeches delivered in international conferences, and analyze the ways that the translated rhetorical expressions activate the semantic frames of the audience. The data consist of the English versions of President Xi’s speeches in the 2018 BRICS, APEC and G20 summits released by the Xinhua News Agency in China. This study is expected to set the grounds for further research of realizing the appeal in the translation of political speeches.