서비스 제공자의 신체적 매력이 감정적 애착과 관계만족에 미치는 영향에 관한 연구
The Effect of Physical Attractiveness on the Emotional Attachments and Relationship Satisfaction of the Service Employees
The purpose of this study aimed to explore 1) the relationship between physical attractiveness and emotional attachment of the service employee second, the relationship between emotional attachment and relationship satisfaction, Third the relationship between physical attractiveness and relationship satisfaction the last mediating effect of emotional attachment. The result of the study are as follows; First, the physical attractiveness to service employees positive effected emotional attachment. Second, the emotional attachment had a positive effect on relationship satisfaction. Third, the physical attractiveness had a positive effect on relationship satisfaction. Fourth, the emotional attachment to the service employees played a mediating role between physical attractiveness and relationship satisfaction. This study has contributed to broadening the understanding of the effects of the physical attractiveness from a consumer's perspective which is still limited by clarifying the effects of the physical attractiveness, emotional attachment, and relationship satisfaction.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 신체적 매력 2. 감정적 애착 3. 관계만족 Ⅲ. 연구설계 1. 연구 모형 및 가설의 설정 2. 변수의 조작적 정의 3. 표본의 설계 및 분석방법 Ⅳ. 분석결과 1. 인구통계학적 특성 2. 신뢰성 및 요인분석 3. 가설의 검증 Ⅴ. 결론 참고문헌
키워드
Service EmployeePhysical AttractivenessEmotional AttachmentsRelationship Satisfaction.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.