Earticle

초록

영어

The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.

목차

Abstract
1. Introduction
2. Literature Review and Research Hypotheses
2.1 Vietnam Mobile Market
2.2 Mobile Service Adoption
2.3 Hypotheses Development and Research Model
3. Methodology
3.1 Research Scales Development
3.2 Sample Characteristics
3.3 Data Analysis
4. Results
4.1 Reliability, Validity, and Fit of the Model
4.2 The Result from SEM Analysis
5. Discussion and Limitations
References

키워드

저자

• Tommi Tapanainen [ Department of Global Studies, College of Economics and International Trade, Pusan National University ] Corresponding author
• Trung Kien Dao [ School of Economics and Management, Hanoi University of Science and Technology ]
• Thanh Hien Nguyen [ International Development Studies, Palacky University ]
• Thi Thanh Hai Nguyen [ Department of Information Studies, Abo Akademi University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005